(0) LONDON, April 12, 2021 /PRNewswire/ -- In its Six reasons to Adopt Content Services in the Cloud white paper, content service provider Nuxeo is making a case for the key role of content management in harnessing the tidal wave of data generated digitally by businesses. With digital transformation accelerating, digital content is becoming key to nearly all aspects of a business's operation. Recent Nuxeo research with European insurance customers are increasingly using digital services to manage their insurance policies, with 41% of all subscription requests made over the last 12 months having started via a digital channel. The most popular online services adopted by policyholders were requests for insurance certificates and supporting documents. But policyholders' expectations around digital services went even further, with people wanting automatic analysis of photos and videos sent in the event of an accident and the ability to make a report or claim directly from a mobile.