Business Reporter: The power of evidence-based forecasting How AI-generated insight can drive brand winning strategies LONDON, March 17, 2021 /PRNewswire/ -- In a video published on Business Reporter, Kriti Sharma, VP of product at global data and analytics firm GfK, explains how organisations can enable an increase in their speed of forecasting based on trusted data and GfK's new AI-powered software platform, gfknewron. In 2020, markets have experienced unprecedented disruption and there has been an enhanced impact on manufacturing and retail clients. Several aspects of this disruption will set the scene for years to come. However, as digital technology generates ever-increasing amounts of data, it's key for businesses to extract the right signals from noise in order to make optimal business decisions fast. GfK's new AI-powered software platform gfknewron enables this fast decision-making by providing always-on access to critical knowledge and predictive actionable recommendations.