Caesars Entertainment Heads into the Future of Gaming with Innovation John Celona, VP of Business Innovation & Tech, Caesars Entertainment Today hospitality and gaming companies face some of the same challenges that other industries do. At Caesars Entertainment, we have seen a change in guest needs, guest demographics, and the technology-driven experiences our guests expect. We have seen a shift in our business from traditional forms of gaming to unique services and experiences that were historically considered amenities. Our challenge is to find innovative ways to exceed the expectations of our guests with an evolving digital landscape. When you look at successful companies within the 21st-century digital economy, they all are multi-dimensional and have technology at the core of their foundation. We still have slot machines with Britney Spears or other entertainers, but they are not market differentiators. Now, guests expect every experience to fit their wants and needs as an individual and for social sharing in real-time. Recognizing this was key to creating our plans for the future. We are working on several projects that are aimed at combating the challenges we face and will help improve the guest experience.