The role would be a voluntary one and those spearheading the project say it is essential the bicycle mayor is from a group that is less-represented in cycling and someone with the ability to amplify voices and demonstrate the potential to improve health and social inequalities. “We believe that a bicycle mayor for the city will help raise the profile of cycling as a genuine mode of the transport, especially in underrepresented groups and areas,” says Bristol Cycling’s Tom Swithinbank. “We often hear that cycling advocacy is dominated by the ‘usual suspects’, we want to change that so that other voices are heard and can demonstrate the benefits cycling could have to their communities.