Camilla, Cue, Michael Hill and more will align priorities tomorrow By Imogen Bailey | 23 June 2021 A wide selection of Australian retailers will again be offering special discounts to front line workers tomorrow, to celebrate the second annual First Responders Day. The initiative was launched in 2020 by the Australian Retailers Association, to recognise and celebrate the vital role first responders have played throughout the bushfires, the pandemic and the recent devastating storms and floods in Victoria. There are over 100 retailers involved in this year's First Responders Day including David Jones, Myer, The Iconic, Rebel, H&M, Michael Hill, Sportsgirl, Ray-Ban, Camilla, Cue, The Good Guys, Adairs, Costco Wholesale and Supercheap Auto.