Campaign Review: A split verdict for the latest ‘Stop It At The Start’ campaign Mumbrella invites the industry’s leading creatives and strategists to offer their views on the latest ad campaigns. This week: M&C Saatchi's Nick Jacobs and Archibald Williams' Matt Gilmour take on the latest iteration of the 'Stop It At The Start' campaign, AAMI bringing back the clangers for the AFL and No Ugly singing consumers to sleep. April 1, 2021 9:42 Nick Jacobs, head of strategy at M&C Saatchi, says: “It’s great to see this important work on addressing domestic violence move into its third phase. As it continues to evolve it has become even more pointed in the Unmute Yourself campaign.