Can Your Share an Amazon Prime Membership? The answer gets tricky. This story comes from partner site DealNews.com. Though Amazon’s Prime program offers a number of benefits, not everyone can — or wants to — pay for it. The mega-retailer used to have very relaxed rules about Prime sharing, but Amazon revamped the program in 2015 to focus more on families. Still, if you’d rather not gift an entire Prime subscription, you can definitely share Prime membership perks. Just know that doing so comes with a few caveats. Check out our guide to sharing Amazon Prime below. Can you share Amazon Prime?