Eyeing No. 1 market share “At the advent of legalization, we articulated a plan to become a top-three cannabis player in the Canadian adult-use market,” CEO Sebastien St-Louis said in a statement. “With the acquisition of Zenabis and the announcements of intent to acquire 48North and Redecan, we are on the verge of surpassing that objective to become the No. 1 licensed producer by recreational market share.” The Redecan deal will give Hexo a 17 per cent market share, followed by Tilray with 15.5 per cent, Smiths Falls-based Canopy Growth at 14 per cent and Aurora Cannabis at 6.5 per cent, Desjardins Securities analyst John Chu said recently in a note to investors.