Share this article CHICAGO, Feb. 9, 2021 /PRNewswire/ -- As the 2021 Virtual National Automobile Dealers Association Show kicks off this week on Feb 9-11, CARS), a leading digital marketplace and solutions provider for the automotive industry, announced today that it sends three times more ready-to-buy car shoppers to dealership websites compared to its nearest marketplace competitors. 1 Internal data further indicates that, driven by its 76% organic audience 2, Cars.com shoppers who transition from its marketplace to a dealer's website purchase cars at twice the rate of those who solely visit a dealer website. 3 "Shoppers want a platform that's easy to use and gives them the opportunity to seamlessly transition back and forth between a marketplace and dealer's website, " said Doug Miller, chief revenue officer at Cars.com. "Dealers have started to realize that chasing magic keywords and 'Likes' doesn't change their end game, and that being forced to compete on price alone is detrimental to their profitability. With the CARS platform and technology, dealers compete on experience, connect with real people who are in-market and ready to buy, and they sell more cars."