May 13, 2021 9:40am The Department of Health and Human Services' newest partnership with McDonald's is part of the feds' plan to encourage vaccination, even as the Centers for Disease Control and Prevention struggles with criticism. (McDonald's) Vaccine hesitancy is up, but can better messaging from federal agencies boost vaccination rates—and confidence in vaccine makers? Maybe, but first the Centers for Disease Control and Prevention (CDC) needs to spruce up its own image. The agency is under mounting public criticism for slow-to-market and mixed messages, with public health officials calling the agency’s effectiveness into question in news interviews and on social media.