Cement industry plots path to net-zero through new global platform Some of the world's largest cement and concrete businesses have joined a new collaborative platform aimed at transforming the sector to enable the delivery of carbon-neutral concrete by 2050. A net-zero roadmap looks set to be launched at COP26 The Concrete Action for Climate initiative (CAC) has been launched today (6 July) by the Global Cement and Concrete Association (GCCA) and the World Economic Forum (WEF). The initiative will act as a collaborative effort to create a global market for carbon-neutral concrete by 2050. Already, more than 40% of the industry globally has joined the initiative through GCCA membership. The Association and WEF are inviting others to join and help develop a net-zero roadmap and contributing to its launch during COP26 later this year.