ORGANISERS promise that this year's Cereals Event will happen 'in the flesh' FARMERS who may have forgotten what a real-life industry event is should be pleased that the organisers of this summer's Cereals Event are intent on it being a 'real live, in the flesh, face-to-face event with actual people'. Organiser Alli McEntyre this week rejected 'rumour mill' suggestions that the event would not go ahead as planned: “No online webinars, just real people meeting in the fields of Boothby Graffoe, Lincolnshire. Not a ‘virtual’ link in sight,” she insisted. “You can walk across real grass, eye up actual machines, talk to people directly, attend seminars in person, examine the crop plots – and there’s even a soil pit you can get into.”