In the first part of the series, new research revealed four Customer Experience plays to run now based on their findings: Go narrow and deep. Instead of trying to be all things to all people, focus. Who can you serve best? Invest in new buyers and influencers. There are more decision-makers and influencers in every deal, many of whom are new to the new conversation. Who is your customer now? Simplify and centralize customer insights. Employees must know where to go to discover insights and resources to help them build rapport and relevance with today's buyers and influencers. How many Voice of the Customer (VOC) repositories does your organization have?