As the first China International Consumer Products Expo (“CICPE” or “Hainan Expo”) kicks off in Hainan, Sanya, located on the southern tip of Hainan Island also one of the most popular destinations in China. The expo is making a splash as attendees from various provinces and cities flock to the island. The Sanya Tourism Promotion Board has readied itself to introduce a reinvigorated New Sanya backed by the Hainan Free Trade Port construction plan. Taking place in Haikou between May 7 and 10, the Hainan Expo plays a pivotal role in the development of Hainan Island as an international tourism and consumption center and establishes a platform for the promotion and trade of international consumer products.