Citi Launches New Dynamic Allocation and Fund Order Processing Service Citi (NYSE: C) launched a new service for advisor clients that will automate the allocation of cash across a range of funds and manage all aspects of order processing between advisor clients and fund providers. With Citis Dynamic Allocation and Fund Order Processing service, a client can send an order via industry standard or proprietary messaging to Citi who would supplement the order with additional information, such as account and routing information, before sending it to the funds order processing provider. Alternatively, a client can stipulate a cash allocation model, and Citi will dynamically generate and route orders to the funds specified.