March 5 2021, 11:18 am | BY Ricki Green | 7 Comments In a week that will see up to 75% of the workforce back in the city, Victorians are being reminded to ‘get to the city or get FOMO’ in a new body of work from City of Melbourne and Leo Burnett Melbourne.
‘FOMO’ is a creative and experience platform that’s intended to bring Melburnians back into the city they love after a year of extensive COVID-19 lockdowns in Melbourne. Designed to span an array of events, activations, offers, places and money-can’t-buy experiences, FOMO provides an important platform for the city – its business owners, retailers and cultural institutions – encouraging Melburnians to actively choose the city or ‘get FOMO.’