June 02 2021 A new law regulating industrial property rights in Mexico was published in the Official Gazette on July 1 2020. In addition to notable improvements in respect to the protection of patents, trademarks and other industrial property rights, the new Federal Law for the Protection of Industrial Property has significantly altered the possibilities for claiming damages arising from the infringement of trademarks and other industrial property rights, making potential awards for such damages a far more realistic possibility. Under the defunct Industrial Property Law, the owner of a registered trademark or other industrial property right had two options for seeking redress for infringement.