Coca-Cola is more popular than Jesus among the unreached? JavaScript in your web browser. Please Engaging views and analysis from outside contributors on the issues affecting society and faith today. CP VOICES do not necessarily reflect the views of The Christian Post. Opinions expressed are solely those of the author(s). CP Current Page: Voices | Coca-Cola is more popular than Jesus among the unreached? Coca-Cola is more popular than Jesus among the unreached? | Saturday, March 06, 2021 Many Christians are surprised when they hear that there are communities where no one has preached nor heard about Jesus. In Nigeria, there are over 83 people groups that are designated as unreached with a population of over 64 million (Joshua Project survey). It is surprising to note that even among the unreached, short thick bottles of Coca-Cola are found in their midst. This observation calls for sober reflection and it is a challenge to global Christians.