Coca-Cola the latest global brand to 'Adopt a Park' in Brazil rainforest Reuters 4/28/2021 By Jake Spring BRASILIA, April 28 (Reuters) - Coca-Cola Co on Wednesday agreed to sponsor a protected reserve in the Amazon rainforest, joining beer maker Heineken and a growing list of global corporations signing up to the Brazilian government's "Adopt a Park" program. Environmentalists say that the program, launched by the right-wing government of President Jair Bolsonaro this year, amounts to "greenwashing," or a cosmetic move aimed improving the government's image, at a time when deforestation is soaring. Acting via its Brazilian subsidiary, Coca-Cola is the eighth company to join the program by adopting the Javari-Buriti Area of Relevant Ecological Interest for 658,850 reais ($122,109) for a period of one year.