Collapse in broadcast TV viewing as even older viewers turn

Collapse in broadcast TV viewing as even older viewers turn to streaming

The UK regulator Ofcom says it has seen a steep decline in mass audience moments with fewer numbers tuning into the traditional linear channels. According to today’s Media Nations Report, there is for the first-time evidence of a significant decline in broadcast TV viewing among older audiences. Over-64s watched 8% less broadcast TV in 2022…

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