Columbus SC owners respond to backlash over club's rebranding The rebranding was officially announced Monday, when the organization said it will be known as Columbus SC while keeping Crew as a nickname. Author: 10TV Web Staff Updated: 5:12 PM EDT May 12, 2021 COLUMBUS, Ohio — The owners of the Columbus Soccer Club are responding to community uproar over a recent rebranding of the club. The rebranding was officially announced Monday, when the organization said it will be known as Columbus SC while keeping Crew as a nickname. The change also came with a new set of logos. The announcement quickly drew criticism from long-time fans of the team.