Comcast Advertising Launches Signal Authentication Service t

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising

New offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis.

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Becky Harris , Larry Allen , Jon Watts , Authentication Service , Comcast Corporation , Data Solutions , Comcast Advertising , Comcast Cable , Signal Authentication , Addressable Enablement , Managing Director , Vice President ,