Reseller News Join Reseller News Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.Sign up now Commerce Commission to retail telcos: behave, or else Broadband marketing and sales tactics need to be cleaned up. Tristan Gilbertson (Commerce Commission) Credit: Supplied The looming withdrawal of copper-based telecommunications services has prompted the Commerce Commission to urgently canvass views on misleading marketing. In an open letter, the regulator proposed new marketing principles aimed at reducing consumer confusion about their broadband technology options. However, telecommunications commissioner Tristan Gilbertson also made it clear the commission was prepared to force the issue if service providers did not play ball.