As the United States breaks the record for most deaths in one day this Wednesday, the strain on healthcare and essential workers has become immense. A recent AP article brought color to the situation, stating workers are “depressed, disheartened and tired to the bone.” Yet, as COVID-19 rages on and the impact on frontline workers becomes increasingly high, company support has been on the decline. Today, we highlight a few brands continuing or revamping their efforts to help those at the forefront of the pandemic. Nurses are some of the most overworked frontline employees and many of them have not been able to see their families since the beginning of the year. Cox Communications has recognized this and built off of its Connections Project – an effort that originally linked Cox employees with isolated seniors in May – to virtually connect nurses with their families. In this revamped campaign, Cox coordinated the surprise delivery of home-cooked meals from the nurse’s own mom and then donated their video services so they could then virtually share a family meal. “These nurses risk their lives every day. They do so much for everyone else, it’s nice to be able to do even just a little something for them,” stated the director of the Full of Love film, Mike Bokmen.