Comviva and Ooredoo Kuwait develop CVM campaigns Sign in with LinkedIn 15 December 2020 | Natalie Bannerman Mobility solutions provider, Comviva, has formed a strategic partnership with Ooredoo Kuwait to develop machine learning-based Customer Value Management (CVM) campaigns. Under the terms of the agreement, Comviva will support Ooredoo Kuwait deliver contextual customer campaigns using its MobiLytix Real Time Marketing, a machine learning-based omni-channel marketing automation platform. "We are delighted to extend our partnership with Comviva, to deliver our data science program using advanced analytics to build consumer insights that support our aim for digital leadership in the region,” said Nirmal Upreti, senior director of prepaid marketing at Ooredoo Kuwait.