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Comviva and Ooredoo Kuwait develop CVM campaigns


Comviva and Ooredoo Kuwait develop CVM campaigns
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15 December 2020 | Natalie Bannerman
Mobility solutions provider, Comviva, has formed a strategic partnership with Ooredoo Kuwait to develop machine learning-based Customer Value Management (CVM) campaigns.
Under the terms of the agreement, Comviva will support Ooredoo Kuwait deliver contextual customer campaigns using its MobiLytix Real Time Marketing, a machine learning-based omni-channel marketing automation platform.
We are delighted to extend our partnership with Comviva, to deliver our data science program using advanced analytics to build consumer insights that support our aim for digital leadership in the region,” said Nirmal Upreti, senior director of prepaid marketing at Ooredoo Kuwait. ....

Nirmal Upreti , Natalie Bannerman , Ramy Moselhy , Manoranjan Mohapatra , Ooredoo Kuwait , Customer Value Management , Mobilytix Real Time Marketing , Value Management , Data Science , Machine Learning , நிர்மல் உப்றெடி , நடாலி பண்ணீர்மன் , மனோரஞ்சன் மோஹப்பற்ற , வாடிக்கையாளர் மதிப்பு மேலாண்மை , மதிப்பு மேலாண்மை , தகவல்கள் அறிவியல் , இயந்திரம் கற்றல் ,