Concern about loved ones might motivate people to mask up and get vaccine ANN ARBOR, Michigan -- While many people have listened to messaging about wearing a mask and following social distancing guidelines to limit the spread of COVID-19, resistance remains. A new study finds that appealing to people's concerns for their loved ones could overcome this resistance. And it may have implications for encouraging people to get the new vaccine. In a recent survey, people who said social distancing and COVID-safety guidelines violated their personal freedoms responded more positively to these ideas when they felt a loved one might be at risk of severe illness for COVID-19.