Subscribe Confectionery trends 2021: Taste is king’, along with immunity and health By Anthony Myers Balancing personal health and environmental health in confectionery while making the product tasty and indulgent is going to be a huge responsibility, as is predicting global confectionery trends post COVID-19 – according to Barry Callebaut research. While we know the pandemic has raised interest in healthier eating to support overall health, there comes a juxtaposition with the fact that some consumers are also seeking comfort indulgence to ward off anxiety and stress. Portion-controlled products will be popular along with plant-based alternatives this year. In its latest research, Top Chocolate Trends 2021 & Beyond, Barry Callebaut has identified four key consumer needs which will require special attention from chocolate brands in 2021: Indulgent moments; Good for me; Chocolate I trust; Taking new forms.