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Confectionery trends 2021: 'Taste is king', along with immunity and health

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Confectionery trends 2021: Taste is king’, along with immunity and health
By Anthony Myers
Balancing personal health and environmental health in confectionery while making the product tasty and indulgent is going to be a huge responsibility, as is predicting global confectionery trends post COVID-19 – according to Barry Callebaut research.
While we know the pandemic has raised interest in healthier eating to support overall health, there comes a juxtaposition with the fact that some consumers are also seeking comfort indulgence to ward off anxiety and stress.
Portion-controlled products will be popular along with plant-based alternatives this year. In its latest research, Top Chocolate Trends 2021 & Beyond, Barry Callebaut has identified four key consumer needs which will require special attention from chocolate brands in 2021: Indulgent moments; Good for me; Chocolate I tr ....

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The future of 'clean label'? Radically transparent and naturally healthy

The future of ‘clean label’? Radically transparent and naturally healthy
‘Clean label’ is an industry term that speaks to consumer demand for recognisable ‘pantry cupboard’ ingredients. But, without a clear definition, the meaning of clean label is evolving. What other mega-trends will shape the future of clean label innovation?
Producing ‘clean label’ products has been a bellwether of food industry innovation for years. And while clean label may lack a clear definition, the consensus is it has a distinct meaning for consumers: ingredients they recognise back of pack.
But food innovators are working on shifting sands. Fickle public opinion is shaped by events and meeting elevated consumer expectations remains a moving target. The meaning of ‘clean label’ is a work in progress. ....

Lu Ann Williams , Vince Macciocchi , Innova Consumer , Health Claims Regulation , Euromonitor International Health , Innova Market Insights , Innova Consumer Survey , Nutrition Survey , Global Data , Images Rachael Comber , Product Trends , Manager Henrik De Vries , Market Trends , Covid 19 , Innovation And Npd , Alternative Proteins , Natural And Clean Label , Carbohydrates And Fibres Sugar , Cereals And Bakery Preparations , Chocolate And Confectionery Ingredients , Dairy Based Ingredients , Fats Amp Oils , Flavours And Colours , Food Labelling , Nut Ingredients , Health And Nutritional Ingredients ,

Kerry: Consumers will want both familiar and new flavors in 2021

Dive Brief:
Ingredients company Kerry released its flavor predictions for 2021, showing that consumers pursuit of familiar and nostalgic tastes during the pandemic should continue in the coming year as people seek comfort from food and beverages.
The Global Taste Charts for 2021 report focuses on flavors across sweet, beverage, savory and salty snack categories that are perennially popular as well as those that are emerging. Health and wellness ingredients and vegan alternatives are predicted to be popular this year, while mainstream flavor preferences should skew toward more indulgent tastes.
After the coronavirus pandemic upended eating behaviors across the U.S., the magnitude of the change is anticipated to have ripple effects through the rest of this year even as consumers settle into more normal eating habits. While Kerry s analysis shows the lasting influence of comforting flavors, other trends that were popular prior to the pandemic, including global flavors ....

United States , Kaylee Ryker , Innova Consumer , Dive Brief , Global Taste Charts , Innova Consumer Survey , Kerry Senior Food Scientist Kaylee , ஒன்றுபட்டது மாநிலங்களில் , கயிலீ ரைகர் , புதுமை நுகர்வோர் , டைவ் சுருக்கமான , உலகளாவிய சுவை விளக்கப்படங்கள் , புதுமை நுகர்வோர் கணக்கெடுப்பு , கெர்ரி மூத்தவர் உணவு விஞ்ஞானி கயிலீ ,

Elderberry demand soars as consumers seek an immunity boost

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As the coronavirus started to spread across the U.S. last year and consumers grew increasingly concerned about staying healthy, Uncle Matt s Organic wanted to develop a new beverage that would support the immune system.
CEO Matt McLean said the drink company started to look into ingredients to enhance its popular organic orange juice. After researching, McLean said the team landed on elderberry because of its powerful bioflavonoids like quercetin, which some say has potential health benefits.
Elderberries are the deep purple fruit of the elderberry shrub and have a history of use in folk medicine for treating sicknesses like colds. Some experts have said the berries and flowers of elderberry are packed with antioxidants and vitamins that can boost the immune system and have the potential to tame inflammation, but studies have found that the effectiveness varies. ....

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