Inman Connect We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world. Online ratings and reviews are an inescapable part of the real estate business today. But just how much do the opinions of past buyers and sellers affect the actions of prospective ones? The answer may surprise you. One source of information I use to help me advise agents on digital marketing best practices is BrightLocal, which measures overall consumer online behavior through a range of key data points.