GROWING MARKET: Lab Grown Diamonds De Beers Group says consumers; both affluent and non-affluent are increasingly becoming increasingly interested and open to buying Lab-Grown Diamonds (LGD). In a study conducted in December among 5000 respondents in the United States, DeBeers bi-annual LGD tracker found out that even if wealthy consumers were purchasing high-value natural diamond jewelry, they were increasingly becoming aware of LGD jewelry. The findings go on to reveal that whether rich or not, consumers were interested and open to these man-made diamonds. As awareness of LGDs grows, the diamond group notes that it is clear that these diamonds occupy distinct territory in the jewelry space.