Continuing IPL amid pandemic not right, feel brand strategists as players test positive Several brands now want to pull out of the IPL and asking BCCI to call off the tournament. However, given the kind of investment that's riding on IPL, the losses are likely to be huge if the tournament is called off or postponed Mumbai, May 04, 2021 After two Kolkata Knight Riders (KKR) playersâVarun Chakravarthy and Sandeep Warrierâand two members from the Chennai Super Kings (CSK) contingent tested positive for Covid-19, several brand strategists are hoping that the Board of Control for Cricket in India (BCCI) would now finally call off the cricket tournament as continuing it would mean being insensitive to both the audience and the players.