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Continuing IPL amid pandemic not right, feel brand strategists as players test positive


Continuing IPL amid pandemic not right, feel brand strategists as players test positive
Several brands now want to pull out of the IPL and asking BCCI to call off the tournament. However, given the kind of investment that s riding on IPL, the losses are likely to be huge if the tournament is called off or postponed
Mumbai, May 04, 2021
After two Kolkata Knight Riders (KKR) players—Varun Chakravarthy and Sandeep Warrier—and two members from the Chennai Super Kings (CSK) contingent tested positive for Covid-19, several brand strategists are hoping that the Board of Control for Cricket in India (BCCI) would now finally call off the cricket tournament as continuing it would mean being insensitive to both the audience and the players. ....

West Bengal , Tamil Nadu , Sandeep Warrier , Anand Bhadkamkar , Hamsini Shivakumar , Varun Chakravarthy , Lloyd Mathias , Bestmediainfo Bureau , Chacko Mumbai , Kolkata Knight Riders , Chennai Super Kings , Star Awards , Royal Challengers Bangalore , Business Strategist , Marketing Head , Leapfrog Strategy , மேற்கு பெங்கல் , தமிழ் நாடு , சந்தீப் போர்வீரர் , ஹம்சினி சிவகுமார் , வருண் சக்ரவர்த்தி , லாயிட் மத்தியாஸ் , சாக்கோ மும்பை , கொல்கத்தா நைட் ரைடர்ஸ் , சென்னை அருமை கிண்ஸ் , நட்சத்திரம் விருதுகள் ,

The tenets of building a luxury brand versus a mass market brand…


The tenets of building a luxury brand versus a mass market brand…
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In the light of Aditya Birla Fashion and Retail acquiring designer brand Sabyasachi, we explore the tenets of building a luxury versus a mass market brand.
Aditya Birla Fashion and Retail (ABFRL) has announced a strategic partnership with Sabyasachi by signing a definitive agreement for acquiring 51 per cent stake in the latter. Sabyasachi is India’s largest and most influential luxury designer brand, with strong Indian roots and global appeal.
The brand straddles categories such as apparel, accessories and jewellery, and has a strong franchise in India, US, UK and the Middle East. The ABFRL platform will complement Sabyasachi in its journey to becoming a global luxury house out of India. ....

United Kingdom , Kumar Mangalam Birla , Aditya Birla , Devangshu Dutta , Hamsini Shivakumar , Vishwajeet Singh Rana , Sabyasachi Mukherjee , Ashish Dikshit , Louis Phillippe , Aditya Birla Fashion , Birla Fashion , Third Eyesight , Leapfrog Strategy Consulting , Singh Rana , ஒன்றுபட்டது கிஂக்டம் , குமார் மங்கலம் பிர்லா , ஹம்சினி சிவகுமார் , விஸ்வஜீத் சிங் ராணா , சபியசச்சி முகர்ஜி , ஆஷிஷ் தீட்சித் , லூயிஸ் பிலிப் , பிர்லா ஃபேஷன் , மூன்றாவது கண்பார்வை , லீப்ஃப்ராக் மூலோபாயம் ஆலோசனை , சிங் ராணா ,