Continuously Building On Your Digital Roadmap The Key To Winning the Customer Experience Written by Shankar Krishnan, founder and CEO, Hashout Technologies February 07, 2021 13:54 ET | Source: Shankar Krishnan Shankar Krishnan Centreville, Virginia, Centreville, Virginia, Feb. 07, 2021 (GLOBE NEWSWIRE) -- To offer a winning digital experience for its customers, companies must possess three vital components: A highly capable digital platform An experience transformation roadmap An expert team dedicated to continuously building on the roadmap for no less than 1-2 years. For companies to succeed in meeting the customer’s expectations and add value, they need to first build a very concise and precise digital roadmap that allows customers to plainly see the value offered in their experience with the company. Designing the ‘perfect’ digital roadmap can be complicated, but an important step to ensure the customer experience envisioned is as relevant, accessible, and enjoyable as possible.