Council offering support to residents and businesses during the path to recovery East Riding of Yorkshire Council is helping people and businesses in the East Riding in order to help recover from the pandemic and stay as healthy as possible during these unprecedented times. Wednesday, 19th May 2021, 1:30 pm The council said it is here to support businesses with their response to the ongoing impact of Covid-19 with plenty of resources, information, and advice. This last year has been especially difficult for most people and businesses dealing with the brutal realities of the pandemic and the council would like to extend an arm of support to those who need it.