Coventry's The Ritz is now a crumbling shell, but it was once a premier South Asian-run cinema that attracted Bollywood stars Coventry's Asian community ran the Ritz cinema for more than 20 years The Ritz Cinema in Longford, Coventry, which was run by consortium of owners from the Asian community. The cinema hosted Bollywood stars and famous faces Subscribe today to get the latest headlines straight to your inbox with our free email updatesInvalid EmailSomething went wrong, please try again later. Subscribe When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice.