Austrian packaging powerhouse Coveris Group has transformed its Pack Innovation Center (PIC), a technical facility dedicated to research and development launched in July 2020, into an entirely virtual world. Adding to the Pack Positive Centre in Leeds, UK, the Coveris Pack Innovation Centre represents the second building block of the Coveris forward-thinking initiative centers. Located in Halle, Germany, the PIC provides a central innovation hub in a dedicated space of over 400 sqm. It is equipped with the latest packaging machinery, including thermoformer, traysealer, and form-fill-seal machines, to offer a wide range of industrial trial possibilities enabling on-site testing and immediate validation.