COVID-19 Messaging Campaign Honors the Resilience of Pacific

COVID-19 Messaging Campaign Honors the Resilience of Pacific Northwest Indigenous Communities


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PORTLAND, Ore., June 3, 2021 /PRNewswire/ -- On June 2, 2021, the Northwest Portland Area Indian Health Board (NPAIHB) and Oregon Health and Science University's Northwest Native American Center of Excellence (NNACoE) produced and released a Public Service Announcement recognizing the efforts of Northwest tribal communities in combatting COVID-19. Early data suggests AI/AN communities are being vaccinated at a higher rate than other ethnic populations.
Yakama Nation artist Toma Villa creates the 'Resilience' mural featured throughout the PSA.
Early data suggests AI/AN communities are being vaccinated at a higher rate than other ethnic populations.
Tribal partnerships highlight the need for improved public health resources to some of the most underserved communities in the Nation through digital and mainstream media campaigns. Entitled "Resilience," the PSA features tribal artists, skateboarders, youth wearing masks, and those getting vaccinated; identifying preservation at the intersection between modern and traditional activities.

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