Popular menswear brand, Crocodile, was awarded at the SLIM Digi Awards 2.0, earning for itself a seat among the country’s most successful brands, all recognised for the effective implementation of their digital campaigns. The highly-anticipated annual awards ceremony, held on 21 January 2021, highlighted digital excellence in the marketing arena. Among many contenders for the title in the Retail category, Crocodile’s #Upgrade campaign was awarded for the coveted ‘Best Integrated Digital Marketing Campaign’. The campaign was created with the premise of exploring the menswear specialist’s success in the Sri Lankan market, with a key focus on the impact and outcomes of the digital marketing strategy of the brand.