Cross channel attribution - way forward for digital economy

Cross channel attribution - way forward for digital economy companies

Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing an essential role in cross-platform attribution. However, the evolving media/ macroeconomic

Related Keywords

, Digital Economy Companies , Facebook , Deepak Pant , Managing Partner , Data Science , Economy Companies , Multi Touch Attribution , Digital Economy , Cross Channel Analytics , Social Media , Social Media Engagement , Channel Attribution ,

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