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Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing an essential role in cross-platform attribution. However, the evolving media/ macroeconomic
News Flash: Publicis Groupe brings together data science, programmatic, media tech along with Zenith and Starcom under common leadership Tanmay Mohanty appointed CEO Media Services, Publicis Groupe India. Jai Lala now takes on the role of Chief Executive Officer, Zenith. Sejal Shah gets elevated to the role of Managing Director and Head Publicis Media Exchange Delhi, April 14, 2021 Publicis Groupe India has announced key changes in the media services domain. It is bringing together Data Science, Programmatic and Media Tech along with Zenith and Starcom, under common leadership ...
Some prominent names moved on to explore newer domains. 24 Dec, 2020 - 08:32 AM IST | By Mansi Sharma NEW DELHI: Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries. The trend reflected in the way people moved across industries, looking for fresh challenges and opportunities – looking for change. The marketing and advertising industry was also no stranger to this. There were a number of movements within agencies, some also...