[background sounds] [background sounds] gary shapiro, what are some of the buzz products . Guest ces 2010 is pretty big, and the products, theres a lot of focus on Artificial Intelligence in many different ways. We have smart speakers which theres alights and google home, obviously google is future but we talking about other products in the home and into the car. We also talked about Artificial Intelligence in another way, and that is smart cities. With a big focus on smart cities for the first time. We had the secretary of transportation here talking about it at a lot of different groups focusing on it. Thats not about the consumer. This is a sense of business to government, business to those investing and making our lives in cities better because twothirds of the population will live in cities soon compared to onethird in 1960. Of the big things is we continue the Movement Towards self driving cars. We know were getting there. Theres more and more companies involved. Theres more and more demos. Of course theres car introductions. We had a major phone introduction here, smartphones are Getting Better designed, longer battery life, doing more Different Things, easiertouse. Some of them are even losing keyboards and things like that. A lot of systems entitled you are occurring in robotics of course. Thats the one that will continue to grow every year to it make sense because robotics and smart phones and internet of things as we get older, we need people to take care of us and we need Technological Solutions for a lot of things, and thats one of the ways we will be able to take care of our parents and our cells, frankly. Host we spent about a lot f time over in the robotics area of this convention. Its grown enormously. Guest of course robotics would go. Since i was a kid reading science fiction, this is been the future. Robotics are going up only what they can do but becoming more humanlike, and theyre going to learn what we like. Right now a robot, they are single function, a little awkward and bulky. I like an old navigation device. With Artificial Intelligence immersing everything they will learn and get better and better and know what we like. Host what are the other things we found here is 5g, the advent of 5g. Guest certainly the world is going to 5g. The u. S. Has to be part of that. Thats very significant and important. 5g will give you 100 times the speed to download a movie or to watch something. It will also give you close to zero latency which is the gap between sending and receiving messages. Think how important 5g will be part of the self driving equation. When lifeanddeath matters whether your car to medicate with another one or sees a pedestrian and responds we need redundancy and 5g 5g is part oe solution. Thats also part of the solution to get broadband to the rural parts of america. It will be the most expensive to put into place or it would get a lot of information very quickly people and allow all americans to become part of the developed world. Host we talked about several of the products here but wheres the policy and the regulation that goes to those products . Guest with 5g specifically we have to invest infrastructure tree where to make sure the spectrum is nitpick with to encourage economies. We have to finish the standardization process. With self driving cars, under the obama and chop administrations, its been the same forward momentum, the same vision of the world as secretary chao said, where are disabled and elderly people will be empowered and the rate of human error cost action which is now a 4 of accuracy accuracy in human error will go down dramatically saving thousands of lives and hundreds of thousands of injuries each year. Host sometimes it looks like a car show in portions of it. Guest certainly this year were drawn about 27 the size of our show, its about 300,000 square feet for cars, vehicle technology. The truth is the entire car, were not a a car, when not soe cars to the public. This years model were pushing, were pushing the possibilities in the future innocence. A lot of infrastructure like johnson controls, qualcomm, intel and others are saying this is what we can do in the future. This is what we can go. The entire ecosystem, the car compass themselves, they are seeing it. Theyre looking for deals. The Technology World today is not a world where you can be a Single Company and do great things. You have to partner with other companies. Everyone is aggressively par gray. Thats what we get the innovation leaders from around the world. Because and 40s they can see everyone to need to say that were taken supplements otherwise to go around the world and meet with. Host this is this is a fire weve seen you since the fccs Net Neutrality rollback. People go for the what to make sure to get your view and the view of cta on what they did. Guest well, its a very complex nuanced issue. I personally thought it was the right thing to do because the fcc, it happened if we get to go under the obama administration, gave the sec is enormous powers they should not have. It should not have the power to regulate every device which is up to the internet including automobiles. The Automobile Companies and the Technology Companies make stuff were concerned about this because weve seen dependent on who the Political Party is controlling it, the things they do for some Companies Control aa block innovation and great developer. I was part of the voluntary principles who worked so well for 18 years. We went around the sec, convince them to accept it. The broadband carriers agreed to provide and the internet users, and everyone was happy with that. It worked great. The truth is that different sites are not far apart even today. The republicans and democrats in the broadband providers and broadband using companies, they agree on Net Neutrality. If the limitation that strong. Theres also agreement throughout america that what we really need is competition broadband. In europe theres 100 Different Companies providing telecommunications. Their prices are a lot lower than us and in some cases their speeds are better. Why . Competition. We dont have the competition. Wifi provides a little bit of, fiber, five euros through verizon, cable provide some of the but we need as much competition as possible. So much less important because the truth is consumers, if theres any harm come if they could change the Company Outcome its not a problem. Or if there is, even without the competition what could happen today is of the ftc could step in and carpet could step in immediately. With a without this decision the internet is not going to go away. Away. My problem that ive had with it is both sides have exaggerated so bad whats going to happen and concerned consumers that we are in a position now of, where theres people that have such malicious intent toward the present chairman of the fcc that his kids are being bothered. Theyre getting death threats. This is not american to go after a public official who frankly is a a brilliant guy doing what he thinks is right with a lot of substance and do whats behind them and a lot of good people disagree on both sides but the fringes and extremes on this issue are a reflection of the very that direction that i believe the country should not be going in. Host what does it take to put on a show like this . Guest we plan so far ahead would try to focus on trends that we see in the future. We aggressively reach out to our own partners so we can see with the knowledge is going. We also block out space in las vegas for the next 20 years. We market around the world. With a fulltime team of people who are aggressively around the world. We want to get the media from around the world with 6000 people who come from outside the United States pickets for for the u. S. And las vegas economy. Support for the companies that invest on a global basis with Global Marketing budgets to be here to make it a great efficient experience so the average person who comes here has over 32 meetings and is very efficient in what they do. Host ces takes over the city, and this is this is a cis used to having a lot of people try to las vegas is a city and the United States that has more hotel rooms and convention sadistic weaves everything we possibly can. We were thrilled we just broke ground this week on a new brandnew Convention Center that is supposed to launch at ces 2020. The stateoftheart facility. The stateoftheart facility, workforce around las vegas is the only major Convention Center where the upwards of 50 minutes away from virtually every major hotel and the Convention Center. This is the best Convention City in the world bar none. Host how many square feet does ces take up . Guest we count ourselves by the amount of space that exhibitors by and we about to. 76 million net square feet. Generally that translates close to 5 million gross square feet. The truth is you good at picking up by people trying to see the show in the four days and those five people even if they split up will not see the entire show. The car show a loan, the portion alone is what half the size of vatican city. Host gary shapiro, one of the things you do is garys Book Club Pick what is at . Guest ive written a couple of books and they became bestsellers thanks to ces but i think that opportunity should be spread other people as well. We identify a number of authors based on dozens that apply as having something really relevant to say. I just finished an interview with john grisham, the bestselling author. He wrote a book called the tumor but its about this new technology called ultrasound technology. Im focused ultrasound. Should i three, two, one that . They are looking at 100 Different Things from brain tumors, Prostate Cancer and others at outpatient basis, no chemo, neurosurgery. Its not a general. It can cure a lot in a very unobtrusive way where you can drive yourself and try about three hours later and future treatments over. Host gary shapiro is president and ceo of the Consumer Technology association. [background noises] name is frank and i do virtualreality did i focus on virtualreality as it impacts our client pcs as well as how we work with other parts of our organization, data center, device side of things. One how big of the component . I see this as a one in 20 year and impacts everything we have. The media platform and youll be impacted by this. He will speak about how interactive it will be in the low lane speed and the data sets they give amazing detail in this. We are hitting on comms and [inaudible] and its amazing opportunity and once in a 20 year revolution. We didnt even have a graphic interface and it didnt touch on this and with these virtualrealitys it goes to the next space. Host how did you develop it . Think of it this way. Part of it is an evolution of a we have today how we use [inaudible] design. We try to make 3d models predicting that to the next level and say we are Design Engineers and now i can see that design space i can collaborate with you, spin it around, change it real time and this is why people like to operate. If you have ever built something in your building an engine or a piece of art theres a physicality behind it that you are clamoring on someone else. I like cbrs as an element of giving the ability to control things and we are seeing that in two areas. One where your see an nfl from any angle that you want not just from a single camera angle but think of it as we work with Companies Like liberty or be real and now the audience can participate in that game from any point they want. They can see that game from any angle. Host virtualreality gives us the ability to work in a way that we want to work in the way we been forced to work. Host what component of cr the cpu is important on the physical side of things and ill go through several pieces but from the cpu side of things it certainly is finding navigation but creating these virtual environments you have to demonstrate the ability to do the physical operation. Host looks like we just had an electrical blowout here and with all the electricity going on im not surprised. Keep going. Cpu side of things and on the ethics side of things there is its very high in graphic and working with microsoft that are integrated graphics can have a Value Proposition in an entrylevel and then our next integration of graphics gets better and better and better so things you do can be done with integrated graphics. Then we look at storage and getting those large data because virtualreality has data sets and we dont lose detail. In the smithsonian you can see art in very detail and you want to go from our exhibit two art exhibit very complete so the speed is important but zoom in on the detail and see the detail and not have it pixelated. Then you see what weve done with wireless and that was a pcbased technology so this [inaudible] technology is single wired and i dont want to rewire and i cant think of what we dont have the spiritual environment. Host is the Cloud Transformation and how important is [inaudible] . The cloud is transmission is almost kind of any rework what you can think. You cannot ignore the efficiencies and especially large data sets we are operating in. Everything needs to be cloud enabled but we always say the dissertation about you dont need a powerful plane but you absolutely do. [inaudible] the workloads keep getting heavier and heavier and we need to balance those elements. The elements that you think about edge, my hypothesis is that it has to be very low latency because we dont have low latency between when im moving my head in the experience people get motion sickness and then you have to have a guaranteed quality of service that goes behind that. You want to make sure that quality of services there and then on top of all of that you want to layer security on top of that because some of these are collaborative experiences were have ideas in Automotive Design or want to protect the entertainment so the security layer we have has to be so cloud and edge will be very important. 5g serving it up to the client and points will be unique. Huge data sets and you dont want to lose the experience so this is why its moved not just a single element. Host weve all seen the video or had the glasses on and said cr happening but intel says [inaudible] and what is in there . Thats a cr, virtualreality [inaudible]. Were demonstrating autonomous driving so what is does br bring to it gives us another environment you are in and you can travel in and out of and if i had let me hypothesize of future on augmented virtualreality. I think they are in the art where were wearing Something Like my glasses that are seethrough and doing augmented reality and then it becomes completely occluded. Ive got to be able to do that from outside of my building as a transition and autonomously i can now afford other experiences on being transported as well as my home or office. These are the problems we are thinking about and working for. Host whats the difference between virtual and augmented reality. Over sufficiently, think of augmented as the scene experience. Im seeing you and then things come in. But it still seen the real world around me. The benefit is you can walk around because are not included. On vr i go into something so if its okay to be or not seen the real world but there are cameras be put on virtualreality glasses that let me to detect the real world around me to bring objects to avoid collisions. That is already happening but thats generally how you car and vr. Ar is the through and vr is virtual. [inaudible] this particular business, i would say its a natural extension of some of my i like to focus on things that are on the cusp of happening and you need a little push. Im always interested in what is evolving and what has the potential. I like seeing Technology Come to grip but i also like see the benefit that it brings. I look for opportunities like that. The way i got here is that journey brought me to communications, workstations, data center, with an eye ot in a gaming these categories and into its own and i see tons of potential. You can do more than just entertain. We want people to do surgery and Better Outcomes because people dont need chemotherapy because the fidelity which we can deal those are but that journey is not. Host to science background . I have Electronics Degree and i would design and i did project design and then i did intel with project design. Remember, i told you im pushing my limits and 36 years ago intel occasions. Its filled with opportunities. Host when you hire folks do you look at gamers . You know what we absolutely do. We look for diversity of experience. Some gaming, some sports, some immediate sides, on the tech side and we look for Business Development people who understand tech that has a fun business tolman angle and its the same way like virtualreality. Someone element but to get into this business you to understand gaming and tax and Business Opportunities and you have to do good marketing and you to be a strong architect and systems architect because you have to look at basilica level and it takes good expertise to bring these things to fruition. Host thank you for your time thank you. I appreciate it. [inaudible] [background noises] [background noises] host on the communicators want to introduce you to derek. Mr. Or, what you do for living . Division chief of the Public Safety committees and Research Division at [inaudible]. H