By @tobyknappON | Facebook Well the times... they are a 'changin... Toymaker HASBRO today announced Mr. Potato Head - a beloved fixture of the pre-10 year old children's toy set - and a star of a Disney/Pixar Movie... is now abandoning their gender role... and will henceforth be known as Potato Head. That's right. Mister Potato Head... has ditched the Mister. After 70 years. Hasbro said Head needed a "makeover..." The move is not without precedent. American Girl, maker of the iconic dolls once for girls... now makes American Boy dolls. Barbie - also owned by Hasbro - isn't always blonde anymore, nor is she shaped in some sort of way which encourages kids to eat... nothing.