PITTSFIELD â How many cups of bad coffee can a man take? For a local chef and worker in the restaurant industry for 25 years, too many to count. "The big thing was to create coffee that people would enjoy and that would impact the food industry," George Shoemaker, founder and co-partner of Currency Coffee Co., said in a phone interview Tuesday. "I would go out to eat and hated the coffee. The restaurants don't focus on it. It's the last thing you have, you shouldn't be left with a bitter taste." Shoemaker said his coffee philosophy is to select the best individual beans. "I find the best ingredients and use them," he said.