Danone has announced the launch of the “first ever formula milk in Europe to be sold in a pre-measured tab format”. Danone is producing this format innovation at its formula milk production facility in Wexford, through a manufacturing partnership with Japanese food manufacture, Meiji. The new formula milk tabs dissolve easily, with one tab equal to one standard scoop of powdered formula. Danone expects the new format to “help cut down on mess” when preparing a formula feed, making the new format useful – in particular for night-time feeds. Jean Michel Lequin, director of Danone’s Wexford formula milk production facility, commented, stating: “We’ve seen how in other food categories – like coffee and culinary stocks – introducing portion controlled and dosed formats has been a game changer for consumers, who look for more convenience and ease.