The new look has been rolled out online Picture: SCREENGRAB Councillor Jonathan Dulston, Deputy Leader of Darlington Council, told The Northern Echo that the rebrand had been a “big success” and said reaction had been positive. He said: “Having started the roll-out of the new brand earlier this week, we’re pleased that the majority of the feedback we’ve had, both on social media and elsewhere, has been positive. “People have said the new look is modern and professional, and they’ve welcomed our decision to put Darlington’s existing coat of arms at the forefront. “Obviously, you can’t always please everyone and there may be things we look to tweak as we move forward with the roll-out, but from my point of view the rebrand has been a big success and a key achievement in our efforts to transform the council and deliver success for Darlington.”