British flexo printing and converting equipment specialist Edale has appointed Darren Pickford as sales director, who re-joins the company after a short break from the business last year. Pickford is well regarded in the industry and comes as an apprentice-trained engineer who studied electrical and electronic engineering. His background spans over 30 years, where he has been involved in packaging machinery and has a broad knowledge of various applications, both end-user, and material manufacture. ‘After leaving Edale for a non-sales role, I didn’t realize that I would miss the day-to-day customer interaction so much,’ commented Pickford on his return to Edale. ‘Developing long-term relationships has been fundamental to how I have done business during my career, and this is an ethos shared throughout the Edale team. Once an opportunity came available for a return, then it was an easy decision to make. I am excited to reconnect with the Edale customer base and continuing to help the agent network in achieving long-term success within the packaging market.’