Data Is Not Enough: A Path For Marketers Transformation Jorge Urrutia del Pozo, SVP, Head of Operations, DigitasLBi Jorge Urrutia del Pozo, SVP Head of Operations, DigitasLBi, Jorge Urrutia is SVP, Head of Operations NA at DigitasLBi, he runs the North American Operations team, which helps to run the day-to-day business of t... More >>In front of an audience of consumer goods marketers at Nielsen’s Consumer 360 conference in Washington, D.C., Daniel Zhang, CEO of Alibaba—who holds the record of the largest IPO in history–said “We believe data is oil in the new economy.” Mr. Zhang added, “We accumulate tons of consumer data. We know who the buyer is; we know what his home address is; we know what [are] his favorite brands; and we know whether or not he has a kid."