Delhi High Court rejects Pepsi's bid to restrain Parle's use

Delhi High Court rejects Pepsi's bid to restrain Parle's use of 'For the Bold' tagline

The court however restrained Parle from altering the label on its “B Fizz” beverage bottle/can without its prior approval. Furthermore, Parle is not permitted to use the tagline “For The Bold” as the predominant part of any advertising campaign for its “B Fizz” beverage.

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