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DORITOS® Launches First International Brand Platform, 'For the Bold in Everyone' - Vimarsana News

DORITOS® Launches First International Brand Platform, 'For the Bold in Everyone'

The platform includes multiple humorous commercial films from BAFTA Award-winning director Gary Freedman inspiring people to re-examine their biases, igniting

Doritos launches 'For the Bold in Everyone' campaign - Vimarsana News

Doritos launches 'For the Bold in Everyone' campaign

Doritos is debuting the brand’s first-ever unified international creative campaign and brand platform, ‘For the Bold in Everyone’. “Doritos has always

Doritos next installation of 'For The Bold' via VaynerMedia - Vimarsana News

Doritos next installation of 'For The Bold' via VaynerMedia

Hijacks a wedding expo.

High court rejects Pepsi's plea against Parle on tagline use - Vimarsana News

High court rejects Pepsi's plea against Parle on tagline use

The Delhi High Court has rejected PepsiCo's request to restrain Parle Agro from using the tagline "For The Bold" on its B Fizz bottles. PepsiCo argued

Delhi High Court rejects Pepsi's bid to restrain Parle's use of 'For the Bold' tagline - Vimarsana News

Delhi High Court rejects Pepsi's bid to restrain Parle's use of 'For the Bold' tagline

The court however restrained Parle from altering the label on its “B Fizz” beverage bottle/can without its prior approval. Furthermore, Parle is not permitted to use the tagline “For The Bold” as the predominant part of any advertising campaign for its “B Fizz” beverage.